Direct senior SEO support, without the agency layers
I’m Laurie Turnbull. For almost 15 years I’ve helped businesses, marketing teams and agencies improve how they show up across Google, AI search, Google Maps and other discovery surfaces.
When you work with True Content, you work directly with me – one specialist, with full context on your business, focused entirely on what moves the needle.
You work directly with Laurie on everything
No account managers between you and the work. No junior staff on your project. From the first call through to results, you're working with a senior specialist who knows your business inside out.
Direct access to senior expertise.
Strategy shaped by fifteen years of real results.
Practical advice that actually moves the needle.
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
Working hand-in-hand with New Zealand businesses
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.