30% growth for
Pak’n Save online shopping
I have worked with Pak’n Save across a range of SEO campaigns over several years.
For online grocery, the biggest gains often come from getting the fundamentals right: clear product categorisation, crawlable pages, clean product data and close collaboration between eCommerce, Product and Development teams.
This project focused on making more of the Pak’n Save online shopping range easier for shoppers and Google to find
Improve how the online shopping range appeared in search
I was tasked with improving Pak’n Save’s visibility across Google Organic Search and Organic Google Shopping.
The goal was to help more online shopping categories and products surface in search by improving the underlying eCommerce structure, product categorisation and technical foundations.
Strengthened the foundations behind product visibility
Over several months, I worked with the eCommerce team to review how products were grouped, labelled and surfaced across the online shopping site.
The work focused on making the product range easier to navigate, easier for Google to crawl, and better aligned with how shoppers search for groceries online.
At the same time, I worked with Product and Development teams to improve technical SEO and Merchant Centre product feed quality, helping Google better understand and surface the available range.
Product categorisation
Reviewed how products were grouped and surfaced so the site better matched real grocery search behaviour.
Technical SEO
Worked with development teams to improve crawlability, indexation and the technical signals behind online shopping visibility.
Product feed quality
Improved Merchant Centre feed foundations so more products had a stronger chance of appearing through Organic Google Shopping.
A stronger search foundation for online shopping
The work helped Pak’nSave improve how its online shopping categories and products appeared across Organic Search and Organic Google Shopping.
By tightening product categorisation, technical SEO and product feed quality, Pak’n Save online shopping achieved a 30% year-on-year increase in visits from Organic Search and Organic Google Shopping.
Year-on-year Year-on-year increase in visits from Organic Search and Organic Google Shopping.increase in visits from Organic Search and Organic Google Shopping.
Improved categorisation, crawlability and feed quality helped more of the online shopping range appear in search.
“I‘ve worked closely with Laurie as our SEO provider for several years.
His friendly yet professional approach makes collaboration easy, and his SEO insights about trends and developments along with content and strategic recommendations have had ongoing positive SEO results for Pak’n Save.
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