360% increase in Google exposure for Kowhai Dental
Kowhai Dental is Northland’s leading dental practice, dedicated to improving dental health by providing high-quality, affordable care in a comfortable, friendly environment.
From 2020 to 2024, I worked with Kowhai Dental to significantly increase visibility across organic search and Google Maps.
Help more Northland locals find trusted dental care
I had two clear requirements.
First, make Kowhai Dental highly visible in Google Organic Search and Google Maps when people in the local area were looking for a reputable dentist.
Second, go beyond the standard local business playbook by demystifying dental procedures and helping Northland locals take control of their dental health.
Built a local SEO programme around search visibility, treatment content and patient questions
I worked closely with the Kowhai Dental team to develop a content roadmap that clearly communicated the treatments they provided, their pricing information and a practical help centre.
We created and refreshed content frequently, while also managing the Google Business Profile to support visibility across Google Search and Maps.
Local search visibility
We improved Kowhai Dental’s visibility across organic search and Google Maps so more people in Northland could find the practice when searching for dental care.
Google Business Profile
We managed and improved Kowhai Dental’s Google Business Profile to support stronger local visibility across branded search, map results and local discovery.
Website content
We developed and refreshed treatment, pricing and help centre content so patients could better understand their options before getting in touch.
More visibility when people were actively looking for dental care
Over the four-year period, organic visits grew by an average of 30% to 50% year on year.
This increased Kowhai Dental’s business exposure in Google by 360%, from around 1,500 visits per month in 2020 to an average of 7,000 visits per month by mid 2024.
Increase in business exposure in Google from 2020 to mid 2024.
Organic visits grew from around 1,500 visits per month to around 7,000 visits per month.
“Happy Now is the digital partner for Kowhai Dental – the largest independently owned dental practice in New Zealand. In a crowded market, bringing in outside specialists is always a risk.
Laurie got across the business quickly, understood what actually mattered, and focused the SEO and content work on real outcomes – leads, not noise.
He ran the whole thing end-to-end and worked like part of the team rather than someone we had to manage. Smart, commercial, dependable. I’d recommend Laurie without hesitation.”
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