73% increase in Organic Search visits to Pak’n Save’s butchery category
As more customers started using online shopping, the website content needed to reflect that same promise. For butchery, that meant simple, search-focused shopping guides that helped customers choose the right cuts of meat for their needs and budget.
Grow organic visibility for the butchery category
Pak’n Save needed a content plan that would help more shoppers find its butchery category through Organic Search and Organic Google Shopping, then choose the right cuts of meat once they arrived.
Built shopping guides around how people choose meat
I created easy-to-read guides across the butchery category, helping shoppers compare cuts, understand value, and answer practical questions about buying, storing and cooking.
Product categorisation
Reviewed how products were grouped and surfaced so the site better matched real grocery search behaviour.
Technical SEO
Worked with development teams to improve crawlability, indexation and the technical signals behind online shopping visibility.
Product feed quality
Improved Merchant Centre feed foundations so more products had a stronger chance of appearing through Organic Google Shopping.
A stronger organic pathway for butchery shoppers
The work helped Pak’nSave improve how its butchery category appeared across Organic Search and Organic Google Shopping.
By creating clearer, more useful category content around meat cuts, shopper questions and practical buying decisions, Pak’nSave’s butchery category achieved a 73% year-on-year increase in visits from Organic Search and Organic Google Shopping.
Year-on-year increase in visits from Organic Search and Organic Google Shopping.
Shopping guides helped customers compare meat cuts, understand value and make more confident buying decisions.
“I‘ve worked closely with Laurie as our SEO provider for several years.
His friendly yet professional approach makes collaboration easy, and his SEO insights about trends and developments along with content and strategic recommendations have had ongoing positive SEO results for Pak’n Save.
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Website content
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