Local SEO (Google Maps)
Own a local business that serves different locations, brings people into a store or office, or relies on being found nearby? I'll help improve your visibility in Google Maps and Google Search.
Local SEO services
I’ve helped bricks-and-mortar businesses implement Local SEO programmes for nearly 15 years. Local SEO can be standalone or part of a broader SEO and AI plan. These are the 6 key areas that matter for local search visibility and business growth.
SEO strategy and roadmap
Your Google BusinI'll develop an SEO, AI and content strategy that aligns with your business objectives, is properly resourced and ladders up to revenue generation.ess Profile is essential for inclusion in Google’s map results.
Content
Local businesses need high-quality website content. I can audit your content, create briefs, manage the editorial process and help source writers if needed.
Technical
Local business websites still need the basics covered. I’ll work with your developers or make changes directly in your CMS.
Google Business Profile management
Your Google Business Profile is essential for inclusion in Google’s map results.
Links and citations
Links and citations build online brand authority. For physical businesses, relevant industry-specific listings are a must.
Google Merchant Centre Next
If you sell products in-store and online, I’ll set up and optimise Google Merchant Centre Next so your products can surface in Google Shopping and AI.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.
Other services
AI optimisation
Customers are researching through Google, AI Overviews, ChatGPT, Gemini and Perplexity. I help improve how your business is found, understood and cited across those search journeys.
SEO programmes
Ongoing SEO support for businesses that need senior help across technical SEO, content, reporting, implementation and continuous improvement.
Website content
Practical website content that helps your products, services and expertise get found in search and understood by real people.