AI optimisation

The first step is to understand where your customers are looking for you, your services and the problems you solve. This can include Google Search, Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, LinkedIn, Reddit and relevant industry forums.

Next, I review what AI systems and search surfaces understand about your brand. Are you named in AI-generated answers? Are you cited as a source? Are you included in comparison and buying queries? Are your services, locations, people and key entities clear across Google and the wider web?

Full setup and optimisation so your products surface on Google Shopping and AI surfaces where shoppers are looking.

This includes content structure, headings, answer-led sections, original data or perspectives, internal linking, topical coverage and clear prompts around the questions your customers are actually asking.

AI systems need clear signals that your business is legitimate, experienced and relevant. I review the trust signals around your brand, including E-E-A-T, named authors, verifiable credentials, consistent messaging, reviews, business information and relevant schema markup.

As with SEO, your brand’s authority is shaped by what exists outside your own website. I review backlinks, brand mentions, citations, reviews, Reddit, forums, LinkedIn, industry websites and other credible sources that help search engines and AI systems understand who you are and why you should be trusted.

To improve visibility across search and AI surfaces, your website needs a solid technical foundation. AI bots need appropriate access, priority content needs to render properly, HTML should be structured semantically with logical headings, and schema should provide a clear semantic layer for additional context.