I will conduct a full website content audit to create an actionable content plan that clearly promotes the business and answers questions in a way that search engines, LLMs and humans want. Identify core entities relevant to your business. Map keyword topics and prompts to each stage of the customer journey. Identify the optimal website structure. Identify pages being surfaced and how to improve performance. Identify pages to create, remove or consolidate.

Managing website content is not a 'one and done' task and should never be an afterthought. I will analyse your website content, provide requirements briefs for your content creators and manage the editorial process. If you don't have in-house content creators, I can help you source some or manage content creation directly on your behalf.

Your category and product pages are critical to the success of your eCommerce store in search and AI. How you group your products and promote them is just as important online as it would be in a physical store. I will work directly with your marketing, product and merchandising, eCommerce and development teams to ensure you have the optimal product taxonomy and page templates that give shoppers the information they need.

Guides and resources help customers research the category and compare your products and services. Many brands skip this type of content, opening the door for competitors to entice customers earlier in the process and steal the sale. I will identify your customers' pain points and create high-value guides and resources that attract more organic traffic and AI mentions, encourage engagement and support purchase decisions.