SEO, content and AI search

I help businesses improve how they show up in Google, AI search and the places customers now use to research, compare and choose. The work can be strategic, hands-on or a blend of both – depending on what you need and where things are getting stuck.

Expert SEO and AI services tailored to your business

Partner with an experienced, senior specialist. No account managers. No handoffs.

Strategy and planning

A clear SEO, content and AI search plan that shows what is getting in the way, what needs to happen next, and what resources are needed to get the work moving.

AI optimisation

Help your business show up more clearly in ChatGPT, Gemini, Perplexity and Google’s AI results when people are researching your products, services or category.

SEO programmes

Hands-on SEO support for businesses and teams that need an experienced specialist improving visibility, traffic and leads over time.

eCommerce SEO

Improve how products, categories and buying guides appear across Google Search, Google Shopping and AI search.

Website content

Content planning, briefs, reviews and page copy that help products and services get found – and make sense when people land on the page.

Local SEO

Improve how local businesses appear in Google Maps and local search when people are looking for services nearby.

Enterprise SEO

SEO support for larger sites and more complex teams, where the work needs to be planned, prioritised and carried through with developers, marketers and stakeholders.

News and publishing SEO

SEO support for publishers who need news, article and evergreen content to perform better across search and discovery surfaces.

Driving real business growth

Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.

Retail eCommerce

New World

↑43%

Increase in organic search traffic to New World online shopping through category, product and technical SEO work.

Retail eCommerce

Pak’n Save

↑73%

Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.

Real estate

One Roof

↑107%

Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.

Healthcare

Kowhai Dental

↑360%

Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.

Working hand-in-hand with New Zealand businesses

Don’t just take my word for it

Trusted by businesses and agencies across New Zealand.

“I’ve worked closely with Laurie as our SEO provider for several years. His friendly yet professional approach makes collaboration easy, and his SEO insights and recommendations have had ongoing positive results for Pak’n Save.”
Samantha Milner
Digital Marketing Specialist,
Pak’n Save
“Laurie has worked as an SEO consultant at New World for the last seven years. He has been a trusted partner across marketing, development, eCommerce and product teams.”
Josefina Lujan
Digital Marketing Specialist,
New World
“Laurie’s SEO expertise has been instrumental in helping us shape a clear technical and content roadmap for our key markets, and prioritise the initiatives that matter most.”
Nathan Brown
Head of Performance
Marketing, WebJet Group NZ
“I’ve had the pleasure of working with Laurie at both Westpac NZ and Genesis Energy to assist with SEO. His insights and knowledge are top notch, and he’s always been great to deal with – responsive, thoughtful and customer-oriented. I recommend him without hesitation.”
Chris Mirams
Group Manager Communications
and Media, Genesis Energy
“Laurie’s expertise, professionalism, honesty and availability helped me understand, in the clearest possible terms, what our SEO roadmap needed to be.”
Gareth Meade
Digital Content and SEO
Specialist, Webjet Group NZ
“Laurie has been a strong SEO partner for HRV. He works well with our internal teams, provides clear recommendations, and has helped improve the performance of our websites. His work is accurate, timely and he goes above and beyond for his clients. I highly recommend him.”
Nicole Heaford
Marketing Manager, HRV

Ready to improve your

search performance?

Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.