107% growth for OneRoof residential property
OneRoof is a property portal and leading real estate news publisher operating in one of New Zealand’s most competitive search categories.
I have worked with OneRoof for over five years, helping grow Organic Search visibility for people searching across the country for residential property to buy or rent.
Grow visibility for residential property listings
Residential property is one of the most important areas for any property listings website. Visibility in Organic Search when people search for homes to buy or rent is business-critical.
My ongoing brief is to develop SEO and AEO roadmaps that help OneRoof grow its share of organic search across this critical segment.
Managed the roadmap behind long-term organic growth
Each year, I work with OneRoof to revise the SEO and AEO roadmap across technical, content and off-page requirements.
From there, I work closely with marketing, product, sales and development teams to implement the plan, respond to market changes and manage Organic Search performance over time.
SEO and AEO roadmap
Annual planning across Organic Search, AEO, technical requirements, content opportunities and off-page activity.
Technical SEO
Working with product and development teams to improve crawlability, indexation and search visibility across a large property platform.
Content and off-page requirements
Identifying content, linking and citation requirements that support visibility across residential property searches and related discovery surfaces.
Long-term growth in a critical organic channel
Over five years, OneRoof has consistently grown organic visits to the residential property vertical by an average of 15-30% year on year.
This has helped grow the channel by 107%, with consistent 5-10% year-on-year growth in leads.
Growth in the residential property organic channel over five years.
Improved organic visibility helped drive consistent 5-10% year-on-year growth in leads from the residential property channel.
“Laurie has worked with OneRoof as an SEO consultant for the last few years, becoming an integral support member of the product and development team.
During this time he has helped us make significant gains. Laurie’s technical expertise, paired with his understanding of commercial tensions, has been highly beneficial. I would highly recommend Laurie’s SEO services.”
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