News and publishing SEO
I help publishers optimise their news content so it performs better in search engines, news surfaces and AI-driven discovery platforms.
What news and publishing
SEO covers
I have been helping news publishers implement SEO programmes for almost 15 years. Often, they need a specialist with deep expertise to work with internal teams and agency partners. As an independent consultant I can run parts or all of the programme to fit your resources and budget. Unlike a typical agency, I will not lock you into a rigid 'SEO plan'.
Strategy and roadmap
I’ll work with your internal teams to develop a content strategy that aligns with your publishing objectives, is fully resourced and ladders up to business outcomes. Or I will align with your existing roadmap if you already have one in place.
In-person coaching and training
Most of the time, the content we are optimising is created by journalists, editors or other editorial specialists. I have had a lot of success using practical workshops to upskill these teams.
Stakeholder management
SEO and AI projects designed for publishing are almost always cross-departmental, with multiple stakeholders across editorial, product, development, marketing, social and PR. I am highly experienced working between these teams and presenting clear recommendations to senior leadership.
PR and brand citations
Links and citations from external websites are the votes that build online brand authority over time. For publishers, they can also support topical authority, strengthen AI visibility and act as feeder channels to your news content.
I will work with your editorial, marketing, product, social, PR and sales teams to identify opportunities to get your brand or content cited or linked to. Then we focus on what needs to exist to attract the link or mention.
Technical requirements
Content strategy is usually insufficient alone. There are almost always technical requirements to ensure new articles are crawled, indexed and understood quickly, so they can be made visible in search engines, news surfaces and AI surfaces.
I will work directly with your developers, aligning with their sprint schedule, to implement bug fixes and enhancements across article templates, schema, internal linking, crawl paths and indexation. I will also act as the advocate for SEO and AI visibility within your publishing operation.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.
Other services
AI optimisation
Customers are researching through Google, AI Overviews, ChatGPT, Gemini and Perplexity. I help improve how your business is found, understood and cited across those search journeys.
SEO programmes
Ongoing SEO support for businesses that need senior help across technical SEO, content, reporting, implementation and continuous improvement.
Strategy and planning
I’ll develop an SEO and AI strategy that aligns with your business objectives, is fully resourced and ladders up to revenue generation.
My services
Nothing is out-of-the-box when you hire me. My services are tailored to your business needs and delivered by an experienced, senior consultant.
SEO strategy and planning
I develop SEO, AI and content strategies that align with your business objectives, ladder up to revenue generation , and give teams a clear plan to work from.
AI optimisation
Customers aren’t just researching your business on Google. I’ll make sure your brand is cited in ChatGPT, Gemini and Perplexity so you can meet customers wherever they are searching.
SEO programmes
Hands-on SEO support for businesses seeking an experienced specialist to help them get more leads, sales and revenue from search engines.
Website content
I craft unique, compelling content that gets your products and services found in Google and AI Chat and converts.
Local SEO
Help local businesses show up more strongly in Google Search, Maps and location-based discovery.