Real growth delivered

I’ve worked with a range of New Zealand and Australian brands across eCommerce, publishing, local SEO, technical SEO, website content and long-term organic growth. Here are a few examples of the work and results.

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eCommerce

Result

↑43%

eCommerce SEO, category structure and technical improvements that helped grow Organic Search traffic to New World online shopping.

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eCommerce

Result

30%

Year-on-year increase in Organic Search traffic to Pak’n Save online shopping through eCommerce SEO, technical improvements and category optimisation.

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Category optimisation

Result

50%

Increase in Organic Search visits to New World’s wine category through a dedicated content strategy and shopping guide refresh.

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Real Estate

Result

107%

Growth in residential property Organic Search visits over five years, with consistent year-on-year growth in enquiries.

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Healthcare

Result

360%

Growth in Google exposure, taking monthly organic visits from 1,500 to 7,000 through local SEO and website content.

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Category optimisation

Result

↑73%

Increase in Organic Search traffic to Pak’n Save’s butchery category through practical shopping guides built around how customers search and buy.

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My services

Nothing is out-of-the-box when you hire me. My services are tailored to your business needs and delivered by an experienced, senior consultant.

SEO strategy and planning

I develop SEO, AI and content strategies that align with your business objectives, ladder up to revenue generation, and give teams a clear plan to work from.

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AI optimisation

Customers aren’t just researching your business on Google. I’ll make sure your brand is cited in ChatGPT, Gemini and Perplexity so you can meet customers wherever they are searching.

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SEO programmes

Hands-on SEO support for businesses seeking an experienced specialist to help them get more leads, sales and revenue from search engines.

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Website content

I craft unique, compelling content that gets your products and services found in Google and AI Chat and converts.

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Local SEO

Help local businesses show up more strongly in Google Search, Maps and location-based discovery.

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Don’t just take my word for it

Trusted by businesses and agencies across New Zealand.

“I’ve worked closely with Laurie as our SEO provider for several years. His friendly yet professional approach makes collaboration easy, and his SEO insights and recommendations have had ongoing positive results for Pak’n Save.”

Samantha Milner

Digital Marketing Specialist,
Pak’n Save

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“Laurie has worked as an SEO consultant at New World for the last seven years. He has been a trusted partner across marketing, development, eCommerce and product teams.”

Josefina Lujan

Digital Marketing Specialist,
New World

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“Laurie’s SEO expertise has been instrumental in helping us shape a clear technical and content roadmap for our key markets, and prioritise the initiatives that matter most.”

Nathan Brown

Head of Performance
Marketing, WebJet Group NZ

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“I’ve had the pleasure of working with Laurie at both Westpac NZ and Genesis Energy to assist with SEO. His insights and knowledge are top notch, and he’s always been great to deal with – responsive, thoughtful and customer-oriented. I recommend him without hesitation.”

Chris Mirams

Group Manager Communications
and Media, Genesis Energy

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“Laurie’s expertise, professionalism, honesty and availability helped me understand, in the clearest possible terms, what our SEO roadmap needed to be.”

Gareth Meade

Digital Content and SEO
Specialist, Webjet Group NZ

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“Laurie has been a strong SEO partner for HRV. He works well with our internal teams, provides clear recommendations, and has helped improve the performance of our websites. His work is accurate, timely and he goes above and beyond for his clients. I highly recommend him.”

Nicole Heaford

Marketing Manager, HRV

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Ready to improve your

search performance?

Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.

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