SEO programmes
Full-service, expert SEO consultation for businesses of all shapes and sizes that want more leads, sales and revenue from search engines.
What an SEO programme covers
I have been helping businesses implement SEO programmes for almost 15 years. As an independent consultant, I can run parts or all of the programme to fit your internal resources and budget. Unlike a typical agency, I will not lock you into a fixed, rigid SEO plan. You work directly with me, and the work adapts to what your business actually needs.
Here’s what is included in my SEO programmes.
SEO strategy and roadmap
I will work with you to develop an SEO, AI and content strategy that aligns with your business objectives, is fully resourced and ladders up to revenue generation.
Technical SEO
I work directly with your developers to implement bug fixes and improvements. I act as your trusted SEO specialist and translate SEO requirements into clear technical actions.
Content
Website content is not a one-and-done job. I analyse your content, provide requirements briefs and manage the editorial process. If needed, I can source creators or manage content creation directly.
Links and citations
Links and citations help build online brand authority over time. I work with your marketing, product, social, PR and sales teams to identify citation and link opportunities.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.
Other services
AI optimisation
Customers are researching through Google, AI Overviews, ChatGPT, Gemini and Perplexity. I help improve how your business is found, understood and cited across those search journeys.
Link and citation building
Backlinks and citations are essential ingredients to build authority and trust in search engines and AI Surfaces.
Website content
Practical website content that helps your products, services and expertise get found in search and understood by real people.