“I’ve worked closely with Laurie as our SEO provider for several years. His friendly yet professional approach makes collaboration easy, and his SEO insights about trends and developments, along with content and strategic recommendations, have had ongoing positive SEO results for Pak’n Save.”
Samantha Milner
Digital Marketing Specialist,
Pak’n Save
“Laurie has worked as an SEO consultant at New World for the last seven years. He has been a trusted partner, working directly with me, the marketing team, our internal and external development teams, and our eCommerce and product teams. He has helped us navigate multiple website migrations, system upgrades and SEO campaigns, protecting our Organic Search performance, maximising opportunities and advocating for the importance of SEO throughout the business. I would highly recommend Laurie’s services to anyone seeking an extremely experienced SEO specialist to support a large brand or eCommerce enterprise business.”
Josefina Lujan
Digital Marketing Specialist,
New World
“Laurie has been working closely with me and the team at First Light Travel Group for the last couple of years, helping us develop a technical and content roadmap for our key markets. He works as part of the team and is really hands-on, very much like an extension of our internal team. Laurie has helped us implement improvement plans as well as manage day-to-day technical requirements. If you are looking for an experienced, hands-on SEO and content specialist, get in touch with Laurie.”
Elise Joosten
Marketing and Communications Manager, First Light Travel
“Laurie has been working with Webjet Group NZ for over 18 months, supporting a complex portfolio of brands and international markets. His expertise in SEO has been instrumental in helping us shape a clear technical and content roadmap for our key markets and prioritise the initiatives that matter most. As a consultant, he is very hands-on, working closely with our internal teams to turn recommendations into action. He is flexible and pragmatic, adapting plans and deliverables as our business needs and market conditions evolve. I would have no hesitation recommending Laurie to anyone seeking a highly experienced SEO specialist to support a multi-market or otherwise complex digital business.”
Nathan Brown
Head of Performance
Marketing, Webjet Group NZ
“Having worked with my share of SEO agencies, it wasn’t until I started working with Laurie that things really clicked. By “things”, I mean that Laurie’s expertise, professionalism, honesty and availability helped me understand, in the clearest possible terms, what our SEO roadmap needed to be. Specifically, Laurie has guided and supported us over the last 18 months to implement a technical and content roadmap for our key markets. He has worked with our product teams, developers, content team and SLT, which has made stakeholder buy-in a much easier process. He has also helped with my own professional development by upskilling me in areas I had a weaker understanding. I wouldn’t hesitate to recommend Laurie’s services to any company requiring an experienced SEO specialist.”
Gareth Meade
Digital Content and SEO
Specialist, Webjet Group NZ
“Laurie has worked with OneRoof as an SEO consultant for the last few years, becoming an integral support member of the product and development team. During this time, he has helped us make significant gains. Laurie’s technical expertise, paired with his understanding of commercial tensions, has been highly beneficial. I would highly recommend Laurie’s SEO services.”
Trent Helmbright
Head of Product, OneRoof
“Laurie Turnbull is our SEO partner at HRV. Laurie works well with our internal teams, provides excellent SEO management and recommendations that have improved the performance of our websites, and is easy to work with. His work is accurate and timely, and he goes above and beyond to support his clients. I highly recommend Laurie.”
Nicole Heaford
Marketing Manager, HRV
“Laurie partners with us to manage OneRoof’s organic search performance. He really feels like part of the team, working closely with all stakeholders whether in marketing, brand, editorial or web development. Laurie brings a wealth of knowledge and experience to the table and has driven excellent results. I would highly recommend Laurie if you are looking for an experienced SEO professional.”
Kathryn Luxton
General Manager Digital and Marketing, NZME
“I’ve worked with Laurie a couple of times, at Les Mills International and most recently for the past couple of years for Foodstuffs, managing SEO for New World. He works very closely with the marketing team and broader stakeholders and has become a trusted partner. He’s great to work with and consistently delivers results. He’s awesome to work with and a great guy.”
Zania Guy
Senior Digital and Social Marketing Strategist
“I’ve had the pleasure of working with Laurie at both Westpac NZ and Genesis Energy to assist with SEO. His insights and knowledge are top notch, and he’s always been great to deal with – responsive, thoughtful and customer-oriented. I recommend him without hesitation.”
Chris Mirams
Group Manager Communications
and Media, Genesis Energy
“I have worked with Laurie for a number of years, initially as a colleague at Publicis Group and then as a client during my time at FCB New Zealand. Laurie worked with my in-house SEO teams across a range of enterprise clients, providing additional expertise and consultation. He is extremely knowledgeable about SEO and content marketing, excellent with clients and very reliable. I wouldn’t hesitate to recommend his services.”
Benjamin Dubuc
AI Innovation Director and Partner,
DLG
“We recently worked with Laurie on our website migration project. He helped ensure we maintained our organic traffic and had our new website set up optimally. Laurie is very knowledgeable and happy to roll his sleeves up to get the job done. I would highly recommend his SEO services.”
Kevin Lum
Head of Digital Assets,
Staircase Financial Management Ltd
“Happy Now is the digital partner for Kowhai Dental – the largest independently owned dental practice in New Zealand. In a crowded market, bringing in outside specialists is always a risk. Laurie came recommended through my network, which mattered. When you put your name against someone, you’re exposed. He didn’t just live up to that recommendation – he exceeded it. He got across the business quickly, understood what actually mattered and focused the SEO and content work on real outcomes – leads, not noise. He ran the whole thing end-to-end and worked like part of the team rather than someone we had to manage. Smart, commercial, dependable. Also a great guy – always buys his round. I’d recommend Laurie without hesitation.”
Rick Foxwell
Director, Happy Now
“After 10 years in SEO, there are still very few people or firms I would actively refer my clients to. For high-quality content marketing and strategy that genuinely incorporates SEO, Laurie is my first choice.”
David Cranwell
General Manager, Authentic Digital