eCommerce SEO
Maximising the visibility of your products across Google organic search, Google Shopping and AI surfaces. Get more of your stock in front of shoppers, more often.
eCommerce SEO services
I have helped a number of well-known eCommerce businesses implement SEO programs helping them grow by double digits year after year. The goal is to get more of your products in front of shoppers, more frequently – period.
Here are the 6 core areas we focus on to grow your eCommerce business through search.
eCommerce SEO strategy and roadmap
I'll work with you to develop an eCommerce SEO, AI and content strategy aligned with your product objectives, fully resourced and revenue-focused.
Product catalogue optimisation
Direct collaboration with your teams to optimise category and product pages for shoppers and search engines alike.
Google Merchant Center Next setup
Full setup and optimisation so your products surface on Google Shopping and AI surfaces where shoppers are looking.
Technical SEO for complex eCommerce sites
Hands-on work with your developers to implement fixes and enhancements within your sprint schedule. I'll be the advocate for SEO in your online store.
Guides and resources that convert
High-value content that attracts organic traffic, earns AI mentions and influences customers early in their buying journey.
Authority and links
Links and citations that build brand authority over time through earned mentions and strategic partnerships.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.
Other services
Strategy and planning
I’ll develop an SEO and AI strategy that aligns with your business objectives, is fully resourced and ladders up to revenue generation.
AI optimisation
Customers are researching through Google, AI Overviews, ChatGPT, Gemini and Perplexity. I help improve how your business is found, understood and cited across those search journeys.
SEO programmes
Ongoing SEO support for businesses that need senior help across technical SEO, content, reporting, implementation and continuous improvement.